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  How to utilize social media to boost marketing

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When it comes to modern marketing methods, there are many areas that businesses can choose to focus on. The increasingly digital nature of business has meant that marketing has seen great change and a shift towards more online exposure. Within the realms of digital marketing, social media stands tall as one of the most widely used and popular methods. With social media giants like Instagram having a staggering 1 billion active users, it is clear why these platforms have become key marketing tools.

How to use social media like a pro


The essence of any marketing activity is to get your message out there to as many people who might be interested in it as you can. Social media is superb for this as it has a truly worldwide audience and gives direct access to your customers. But it only works when used correctly! Here are some smart ways to use it to boost your marketing:

  • Connect with influencers – social media influencers are accounts that have lots of followers and are listened to when they post. A great trick in using social media for marketing is to engage and build relations with influencers on the channels you are using. That will get your brand in front of all their followers as well as giving you the benefit of being associated with someone that people take notice of.


  • Post fresh content – one secret to using social media for marketing is to only post interesting content that provides value to your audience. This could be things that are amusing, practical or that solve a problem for people. Doing this will market your business as one that has authority as well as having something useful to say. Tommie Copper’s tweets show just how it should be done and illustrates the extra value that such fresh content brings to the Tommie Copper brand.


  • Post regularly – whether you use Twitter, Facebook or LinkedIn then you need to make sure your accounts are updated regularly. Nothing will harm your brand more than setting up social media accounts that are not used. One other word of warning here – don’t over post! Flooding your followers with numerous messages every day will also turn them off.


  • Make use of video and pictures – did you know that recent figures show that tweets with pictures get up to 150% more retweets than those without?! This stat alone shows why using images and video in your social media posts is essential. It will help boost your marketing effort and get your brand in front of more people.


Social media is your secret marketing weapon


If you haven’t started using it for business yet, then social media is a superb tool to help market your company. Not only is it free to use but it puts you right where your customers are, so you can engage with them. It also offers an easy way to showcase your services to millions of potential customers globally in a way that would otherwise not be possible.